UCAN wins todays "Are you Kidding me?" award.
The Utah Cancer Action Network (www.ucan.cc) has been placing posters in elementary schools in the area. I saw one the other day while walking through the halls and had to stop and stare at it for a minute.
http://health.utah.gov/ucan/cancer/skinads/suntree.jpg
This is the picture without the text, which generally says "seek shade" or "stay out of the sun."
While I understand that cancer and skin cancer are dangerous (I have lost family members to it), whoever made this ad campaign should be fired as well as anyone who approved it.
Are you kidding me? The last thing kids need these days is to sit indoors all day to protect themselves from the sun. Aimed at high schoolers who think its cool to sit in the sun for hours on end to have leather-like skin is one thing. But aimed at little chubby 2nd graders who watch an average of 4 hours of TV a day is just wrong on so many levels.
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